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Monday, 12 April 2010
Tuesday, 6 April 2010
Sunday, 4 April 2010
Final Presentation
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Monday, 29 March 2010
Project Overview
Project Overview
Calming the Storm
By Gemma Seager & Heidi Wood
Our brief was to create a film to promote designer Marko Mitanovski’s Autumn Winter 2010 collection, in a melancholic way, with the element of wind. We began researching our designer who we were instantly inspired by. We chose to work together as we are equally determined and motivated. Due to pre-booked holidays we strategically made our own timetable to split the workload, which was effective. Through constant contact and working together on weekends we successfully produced Calming the Storm. In contacting Marko Mitanovski we were invited to view his promo film in London. This was extremely valuable for our styling and creating his look. We came away enthused by his film and to create an amazing representation ourselves. Focusing on key shapes from Marko’s collection our styling evolved into a black morphing into white concept. Powerful, constricting, flowing, beautiful, fierce were how the garments had to look to be Marko worthy. Steadily we achieved this!
Through tutorials and lessons we gathered starting points for research walking away with a large list of films. In splitting the film load we were able to analyse in depth then report back to each other with specific clips and reviews. This way we could target the most influential and important aspects faster. Directors Peter Wier and David Lynch, had the most impact on our vision with their unique techniques in powerful layering, fading, blurring and flashing imagery to create awareness of time and place.
Our concept grew into a love loss story that developed through 3 storyboards and even changed whilst editing. Immediately Camber Sands was the perfect location, with vast unforgiving landscapes, romantic sand dunes and stunning skies nature was clearly going to be the second character. The story starts with a melancholic individual whose unrequited love for Marko and his creations transforms. The story moves from a black constricting over whelming out fit and head piece combo, moving through stunning sequences of roses and dripped ink, hand written mysterious love letters and illustrations. They work in the narrative loosely to build the characters thoughts out loud and filmed using techniques Lynch and Wier have. Through myself being the character for our film we were able to develop the looks to perfection, and I was able to translate what was in our heads affectively, reviewing the footage all the way.
There were days of re shooting, car injuries, and makeup disaster due to weather. Writing lists and itineraries helped to maximize the use of our time daily in relation to the tide of which we wanted as far out as possible.
In editing, the film transformed with the sound track by Muse. The combination of fierce clothing, melancholic emotion and scenery, was further enhanced by the tracks soft melody. The process was exhausting including fluctuating moods of being extremely proud, to plummeting disappointment. The editing was the biggest challenge on top of the filming adventure. Selecting the most amazing pieces we layered the visuals adding cross dissolve affects and what we refer to as our ‘Lynch’ moment, a flashing beam of light to create a story that builds with emotion and ends with serene peace in a beautiful way. I have learnt a huge amount, having no previous skills with final cut I found it a struggle to learn in lessons only, but with Heidi we over came this and learnt the key techniques to produce the effects inspired by our influential directors.
Finally we produced a Look book for Marko’s ‘Black Collection’ this little book contains the most stunning shots from our film and rounded off the project nicely as a part of a press pack. I found it extremely easy to write a press release with Heidi bouncing ideas off each other and a press pack seemed an enjoyable finale to our project, complete with DVD cover and little hand crafted accessories.
Sunday, 28 March 2010
Hand In Requirements
- The final edit of the film as one hi res.mov movie file
- The Out come from the mini project, the final edit as a .mov movie file
- One word document or PDF file with the back up of the text footage from the blog including a link to the actual blog.
- One press release for your film at the film screening event in the form of a word document or PDF file.
DVD COVER
This is the DVD cover Heidi and i designed with one of the most high impact images from the days spent filming. Measuring the paper cover from the sleeve of a dvd box i was able to get the measurments to create a new document in Photoshop and then through layers implement a background a croped image and three layers of text. We included a couple of lines from our press release, adding the bonus track from Muse that is actually in our film. I have edited in a way that makes sure the character is in the center of the front cover and that the text of the title does not interfere with our styling. This is something i enjoyed doing a lot as i have never made a DVD cover before and feel it has turned out well for our fashion film.
The Look Book
Saturday, 27 March 2010
Film Title Possibilities
- Calming storm (alot of these are titles from MUSE songs-our chosen music for the film)
- Calm before the storm
- Comfort in sand
- Butterflies and Hurricanes
- Lucid Dreams
- Tied up
- Love Blind
- Blinding love or Blind love
- Touch the Sky
- Losse control
- Platinium Blind
- Eye of the storm
- Calming of the storm (this is a favourite so far...)
- Melancholic romance (this is too obvious, we want something more subtle)
- Metamophesis
- A state of Melancholy
- Unrequested Love (this is too historical and old-fashioned)
- Calming the storm (THIS IS OUR FAVOURITE)
Heidi and I think our title works really well and i am quite happy to now for get about our film for a while and come back to it and be surprised by it!
Editing process: Part 7 OUR COMPLETED FILM WITH SOUND TRACK
After much thinking and listening we decided to be brave and go with the Linkin Park 'Session' track for our final film. We did not however encounter the amount of editing that would follow just to fit the track with the events in the film. The opening to the film is soft and slow and builds up so we had to make the peek of the song reflect something happening in the film. This section to the end was for some reason not as powerful as the first dress in the beginning. The white dress sequence needed refining and possibly adding extra footage, brightening it and improving the contrast was also needed. We were taught to do this using ( effects...colour correction...drop...click...use colour spectrumto darken) We used this in the scene where the rose bounces, and the sun had come out momentarily when filming causing the black lace to appear brown on film. Through this technique the problem was fixed.
We spent a fair amount of time going over and over the film blending and merging sequences to fit the music. We had to be careful not to loose the melancholic visuals to the angry vibe in the track. Linkin Park session gave the film a power and raw quality, and the styling with the visual expressions and body language kept the film melancholic, which was unusual for the track. Muse was much softer and feminine it was a more stereo typical melancholy.
It was so interesting to see the film change just from the track, we tried to edit the film to be perfect with the track and by the time we had finished and had a tutorial with Geraldine, something was not right. We had got to the stage where is was mentioned to add more footage which would over step our time limit and make our film much more jumpy pulling away the melancholic smoothness entirely. We had over shot our brief and the film was now to angry and hysterically sorrowful, instead of the calm sorrow of melancholy. We did not want to travel any further in the wrong direction and to get the most out of our footage the Muse song now seemed more appropriate. Although frustrating we hadn't come this far to just stick with the Linkin Park track out of convenience, and the film would have to be shook up again with the new sound track. We learnt that the film visuals should not be dictated by a sound track.
Whilst attempting to work with Linkin Park we could hear the gust of wind from the layer of sound that was captured through filming. We could also hear inappropriate sections of talking where Heidi was directing me. Some words sounded quite unusual and could work but there were few of them. On changing the track to Muse: 'Exogenesis symphony Part 3 redemption' Geraldine heard even more noises that were masked by the Linkin Park track. Heidi felt embarrassed at the sound of her own voice however Geraldine loved moments of whispering and even rewound slowed down and sped up sections of talking. We heard the roaring wind, petals being pulled off and thrown, letters shuffling and ripping and the natural hum of the beach when all was quiet in the air, all of this could now be edited and heard along with the calm muse track. The whispers and unrecognisable rewound sped up talking gave the film a mystery, and almost ghostly atmosphere at times so we kept these parts.
Geraldine had some slight alterations for our film that were easy to implement in minutes. Things such as leaving the screen black to begin with as the music starts so it sets the tone for the audience and they are introduced to the film. This is something we tried before that lacked something, however with sound it works really well. The music enters the film calm and serene with a slightly eery quality setting the scene for the viewer building them up gradually for the high impact visuals. Using music and the natural sounds of wind etc was something we wanted to play with, so Geraldine showed us how to change the sound and use the 'pen' and mark 3 dots on the pink line which controlled selected areas of sound. when you mover the middle dot up down or left and right right it changes the sound file on the film. We moved the dots up and down until we got a fade effect and changed the volume which effected the power of the music. This allowed the natural sound track to be more predominant for the entire film.
Through a process of moving little sections of clips of the white dress into a different order and also moving the cropped image in the center not the side of the screen for impact started to solve this issue.
Some of the clips needed to be elongated and we all agreed that the best high impact shot was the one of sand skimming across the beech and the white dress blowing in the bottom left corner so your eye follows the sand as if the dress points to it. We made this our final shot to equalize the panning of the beach and sky scenes at the beginning of the film. This decision seemed to work perfectly with the music and all the little bits of editing flowed appropriately. It was immediately polished and had its impact back as a complete film. Relief and extreme happiness are the words to describe how we felt!
The whispering and backwards speaking were attributes of our film that made it unique and interesting. The film now flowed correctly, jumping in unaggressive ways and layering to build the affect we wanted. Despite these positives we still found issues with the music and became quite frustrated I could tell Heidi was starting to get quite stressed out and disheartened as we were so so close to a complete film this was just another hurdle we needed help to get over.
We had planned on coming in early and completing the film comfortably by 4pm as i frustratingly once again i had to leave for work. Things had not gone to plan at all and we were slightly anxious at the fact we were after a whole day of editing still having issues with the music. Heidi assured me she could get help to do what we had been trying to throughout the entire day, and i completely had faith in her to do so, I just felt awful leaving at such a critical time, even though worst case scenario we could work on it monday. It felt like everything we attempted to do required assistance and teaching at every stage, as we kept forgetting little things when editing like unlocking and locking the visual layer to edit the sound and moving sections of music and then the film playing in the incorrect order. We knew what we wanted and we discussed different ways of over coming the lyrics in the climax of our chosen Muse song including fading them out and replacing them with a natural wind sound then fading the song back in after the lyrics, but it was not in the correct place for the big change in our film. We had to some how cut them completely from the track then edit so that the ascend of layering music and descend gelled appropriately in the middle fitting our film. The beginning and end of the music were perfect and we were definitely using them, it was just this troublesome section near the middle. The beginning fades in and the ending naturally fades out with the movement of the sand along the beach. We wanted a build up of sound to fit what was going on in the story of the emotions getting angrier, the net dropping, the sudden flash of white as the character has a realisation and it is shown through the metaphoric white dress and change in weather with slight blue sky and sun she is moving on and the narrative continues. This tiny section of the film you could say was the most important we got quite desperate in attempting to edit the song having tried copying the built up sequence over again sounded to jumpy, having a sudden fade was to clumsy and unprofessional. We were determined to make the track work as it was perfect and symbolic for our mood.
After i had left for work Heidi managed to get help from Geraldine to look at how we physically could do it? Heidi informed me at 10.00 pm after work how they went through the film frame by frame speeding up sections in a hyper careful way. She said they just had to go through it slowly as it was something that needed a lot of time, something we did not foresee and have definitely learnt from!
They eventually achieved our desired effect by slowly dragging frame by frame and dropping sounds then over lapping the odd note here and there to make it all work. She said she even now doesn't know how they managed it as it was a case of sitting for hours giving individual notes attention, to which I am very grateful on Geraldine's part for staying late and Heidi's determination. WE know feel the film ascends with the music and descends to the peaceful state portraying our characters emotions and narrative through clothing.
Although we had a lot of issues producing this film when we watch the final thing i personally fill up with pride and am very proud of Heidi and myself for producing what we have. Especially as i have never made a film before and could not have dreamt what we have achieved up in the beginning. Ultimately we think it promotes Marko Mitanovski really well which would be the reason for producing this film in the real world.
All it needs now is for the credits to be placed on and the Title: Calming The Storm
Below shows our final draft of our film, with the soundtrack:
Thursday, 25 March 2010
Credits
and Gemma Seager
Danny Ford
J.A & J.J Hyatt at Marina Cafe, Camber Sands
Stephanie Strause
Wesley Conner
Bex Caudell
Finalising the Music With Our Film
Press Release Draft Comments
Denis said that all the information was there it just needed editing and moving around.
Key things to change are:
- Change the beginning so it is punchy and interesting: Your invited to view the extraordinary collaboration of up and coming fashion designer Marko Mitanovski, and film making duo Heidi Wood and Gemma Seager.
- Put dates and times in a later paragraph
- Don't reference long lists of magazines Marko's clothing has been in: ... every where from Ponytail to Glass Sublime!
- Change the Font so it is more appropriate to fit the film and designer: We must make sure it is universally fitting for the market we are aiming for, but also others who read it.
- Read the whole thing out to each other and make sure it makes sense and flows.
- Refine the description of the visuals: (When describing the purpose of the landscape in relation to the clothing) ... the combination of landscapes and the narrative help give the clothing a life force of its own.
Editing Process: Part 6
Whilest we were finalising our film we got a technician to show us how to take High Quality Tiff screen grabs so that i could move on to the Look book we wish to create. I have strengths in photoshop and during the course of creating this film it was so clear we had enough stunning still imagery to create something and we both felt it would be a shame not to make something out of it for a press goodie bag. The tecncian went through the following process of (file...export... quick time conversion...curser on timeline on clip... format...still image...tiff) Sadley the white dress images came out pixelated from the film and we had many more images of the black outfits. Heidi and i made tohe desision to make a look book for what we would call, Marko Mitanovski's 'Black collection' We grabbed come wonderful scenic clips of the beech and also the roses which will be nice to reiterate the film. Creating this Look Book became extremely fun and rounds off the project nicely. We were careful in the decision to produce one making sure it did not pull away from the important element of the project, our film. During the day and later this evening time flew by as i played with the imagery using black and white, fading lighting, high contrast and blurring our images so in the end i had quite a range to use not only for the look book but also Dvd cover and finalised press release tweeks like removing blades of grass and lightening shadows.
Through the time we spent editing Heidi managed to smooth the flow even further shortening scenes we were advised to and ones we both felt were dragging chopped unnecessary chunks off also.We also thought cross fading from selected clips and layering images over to change scenery polished the film further. We kept bugging our tutors where possible to get constant constructive criticism, we found that where we spent long days at a time staring at the computer screen and all the footage we had the impact was not a strong as when we had first watched it we needed fresh eyes where possible. It was easy to spot something thats amazing that worked, but to correct and find out what is wrong with an 'ok' bit is far harder.
The sequence in the film was changed with swapping small sections near the end but also importing old clips we had discarded last week. Music was the next hurdle to go. We had as blogged brained stormed through a large amount of music finalising on two tracks, one by Muse the other Linkin Park. Both pieces gave the film completely different qualities and changed the viewer perception of the characters emotions in different ways. We played the film with both tracks through it several times playing it to tutor Dennis. Denis mentioned that it is a personal thing at the end of the day and that we ultimately have to decide. It was decided Muse was the song most fitted to our brief but also allowed us to experiment with natural sounds which worked well. Tomorrow we will get Geraldines opinion on the film and song choice as she is a film expert and can help us with fresh critical eyes get to where we want to be.
We like other groups have found it a struggle to create the project using just university time in the computer rooms, its a shame we could not put our money together and get the final cut program however we didn't have £800 readily available so cramming into the working day was how it would be.
Below shows what we hope to be the final draft of our film: