Wednesday 10 March 2010

Gucci by Gucci (David Lynch)


Heidi and i came across this film for Gucci directed by David Lynch. The sound track is Blondie 'Heart of Glass' which goes perfectly with the flowing fabrics and dancing in the footage. David Lynch has used a hand held camera following the models dancing. Lighting is used with the beat of the sound track in areas, and also the movement the models are performing. He has over lapped and fadded the luxurious setting and clothing till the viewer gets asensory over load, just like the perfume in the bottle you see at the end of the commercial. Gold textures are every where from shiny fabrics matt gold lighting and furniting, gold and brown earthy paintings all sell the clothing and sell the perfume as a life style image.
The second video is the behind the scenes footage. Sdly we found this on you tube and sound is not available, but we were able to see David Lynch moving with the camera, directing the models, and seeing how they created different visuaal effects in the commercial footage. We like the idea of filming footage on hand held camera moving over the clothing and detailed pieces of the shot.

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