Press Pack

Over lunch we decided that it would be good experience to also produce a press pack, something that will need to be done for the overall Cut 2010 event, but also in the real world would happen for the viewing of a film. The purpose of our press pack would be to inform and give the viewer something to remember the designer by but also the film and its visuals. The presspack would also be able to be passed on and have neccessary contact details for new people to find out about our details and also Marko's collection. We coincidently both put our names down for PR in the event so this will be good experience to promote our film, something i will enjoy doing to finish off all our hard work :D

Things we would include in the Press Pack

• Press Release
• A DVD of the final film, pluss the sound track of our chosen piece of music. (This could be a sponsor and further promotion for the artist/s)
• DVD cover- we talked over the concept of an original design relating to Marko's clothes and particularly the styled head piece we made. This cover would be eye catching and link to the fashion promoters and film producers. A lot of effort and time was took to create the out fits (something that would be given to promote in industry) a running through theme will make sure everything is tight and professional. The case would have wire and leaf designs of the same materials used for the head piece. (experimenting with different designs will be something to document.)
• A draw string black bag (purchased or made) with a gift for our guest: A Hand made versatile creation of black wire, used as a hair pin, clip or broach. Possibly a rose or leaf construction linking the film again.  
• Along with the gift we will put Marko Mitanovski's business card as well as our own business card. 
• Another gift idea is to make a ruffle bracelet to mimic the style of the elizabethan collar constructions that influenced some of Marko's work. On small scale this could appeal to viewers and once again be a small motif/reminder of the experience we are creating. Due to the fact it will be once again handmade and exclusive to our guest viewers they should feel special and glad they had attended. We don't want the clothing to be to unaccessible and doing this can almost create a mini trend for styling ideas.
•  We want to create a look book complete with stills from the film and close up shots of the clothing. This can show the guest Markos clothes a little more clearly and they can re visit them as a two minute film can be punchy but only two minutes worth of footage, something to remember from the top of their heads. Do we implement prices for the garments or would Marko give a price on request is something to consider. The Look Book will be created using photoshop and Indesign in a minimal way so the press pack is clean and striking.
• A 'with thanks' card that will include all credits and contacts that helped to produce the film, ultimately gaining them publicity and showing our network.
• A mini bottle of champagne is the final gift, something that is unisex and although our film is clothing for women and promoting Marko as the designer we won't invite women only. We want male viewers to feel equally appreciated
• The press pack bag will be plain black, possibly with eyelits and decorations that link to everything else. (experiments will be documented of this to)

Hopefully our press pack would be successful, in the real world budget would be something to consider and is with our case also as students! We will make one press pack for the project however many would be made for the guest of our event, we will find out if it is a realistic concept as we move on.