Below shows the first draft of the Press release:
PRESS RELEASE
(FILM TITLE) invites you on the 22nd April 2010 at 5.30pm , University for the Creative Arts, Rochester, in Lecture Theatre 2, to escape into a world that contrasts restriction and power with freedom and movement. Our Melodrama portrays a character locked in an unrequited love for Marko and his creations. Visuals of private words, illustrations and symbolic motifs flow through the fashion story. In this sequence of events colour plays with the metaphoric meaning, making the clothes part of the narrative from black gothic grandeur, morphing into a white sophisticated silhouette.
We are students making a film collaborating with up and coming fashion designer Marko Mitanovski. His creations have been featured in the following magazines Page Magazine, SQM Magazine, Vision Magazine, Dazed Digital, Elle Magazine, Grazia, Noise Magazine, Glass Sublime, Qliz Magazine, l’Officiel Magazine, Drama Magazine, Pony Tail etc. His work is being flaunted by Lady Gaga in the recent issue of Q magazine, and also show cased in her current ‘The Fame Monster 2010 tour’.
In the designers own words his high contrast clothing is ‘looking back to the historical and infusing the fierce dominatrix character with elegant S&M’ (interview with Marko for SQM magazine)
Having broken into the Polish Fashion industry since 1998, Markos next target is London. Our film shows Marko’s fierce creations in a dreamy poetic light, with undertones of Melancholy. The vision arose from vast supernatural landscapes combined with a love loss narrative the clothing is given a life force of its own.
Described as the next Alexander McQueen, Marko’s Autumn Winter 2010 collection featured in our film is not to be missed.
Contacts
Heidi Wood
Mobile: 07963506657
Production of(TITLE): Heidilouisewood.blogspot.com
Gemma Seager
Mobile:07935199308
Email:GemmaSeager01@hotmail.co.uk
Production of (Title): gemmaseager.blogspot.com
When writing our press release we kept in mind it had to fit to the market we are aiming for (the avant guard, creative, young and inspirational). We also had to introduce and sell our selves, something i find quite tricky as i am not one to show off. This is something i will have to strengthen to get somewhere in this industry. I have written a press release before but not for my own work, i have written one for a new singers fashion collection (MIA). It was easy to write in a way aimed at her fans with her language. We have to find our own voice here. From the lecture we learnt we had to explain why our film was original, quirky, different, essential and why it stands out from other films. We intend to layer the text over an image from our film so the reader will get a strong impact and initial view of our film. We have to make sure the writing is legible to. Something else we need to think about is a punchy name for our film and catchy sub heading.
TITLES BRAINSTORM
Through explaining our designers back ground and name dropping key people he has worked with this promotes the clothing (the reason why this film would be made in the real world) We have used a lot of descriptive language to explain our film, its concept and the designers creations. We found a quote from an interview with Marko as its good to have facts to back up what you are saying and give the reader another angle. We have to be careful not to over promote our designer as we are suppose to shine here.
Contact details are important for new leads. Our press release is not vague it just needs editing down as a press release is not an editorial. I hope the image lets the viewer feel intrigued by the styling as the styling pulls from many influences yet is trying to be new. I would like the image to be another element that pulls viewers in to see the film.
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